Sacramento, CA (PRWEB) June 17, 2013

Fresh off receiving more than 40,000 downloads AND the #1 Spot in Top Free iPad Book Apps during their recent Memorial Day promotion, the print edition of The Prisoner of Carrot Castle hit the Direct-to-Consumer market June 15th, brought to young readers aged 2 8 by the independent publishing partnership of Purple Carrot Books and Possibility Books.

For founder/author and wellness coach and blogger Chris Pedersen, her work with childrens healthy eating books is all about getting kids to learn good eating habits now, so they wont face the life-altering cancer she fought off by changing her diet completely. Says Pedersen, I have a passion for healthy eating and teaching others how to be healthy. Out of this passion, being a childrens writer and wishing to contribute to the fight against childhood obesity, I wrote The Prisoner of Carrot Castle.

If I can fight a genetic cancer and win, then people who dont eat healthy can(learn from me). Style Magazine, June 2012.

WHAT PEOPLE ARE SAYING ABOUT THE APP:

Each page is loaded with beautiful illustrations and interactive items that will keep your child entertained. APPADVICE.COM

Most kids, even those who arent picky eaters will enjoy Aidens adventure. Helping Aiden slide through the vegetable-based walls of Carrot Castle was surprising and fun. Kids will enjoy feeding Aiden his carrots and broccoli as they read. More like dessert than a dreaded side dish, The Prisoner of Carrot Castle will appeal to a childs insatiable appetite for entertainment. Recommended for kids aged 3 to 8-years-old. THEIMUM.COM

Four Stars Very Cute Hours of fun and education for kids. Logic Lou

Sweet story lend(s) itself well to students then creating their own stories with food. Also good for comparing and contrasting and critical thinking. Do you think a carrot (would) be a good material for a castle? Why or why not?

Quotes from people who have read the book:

The story the Prisoner of Carrot Castle is engaging, entertaining, and very amusing that can be thoroughly enjoyed by readers of all ages. ~ Kristen M, 1st grade teacher

“Overall, most kids, even those who aren’t picky eaters will enjoy Aiden’s adventure. More like dessert than a dreaded side dish, The Prisoner of Carrot Castle will appeal to a child’s insatiable appetite for entertainment. Recommended for kids aged 3 to 8-years-old.” ~ Emily, parent

Great addition to your kids toolbox for life. ~ Mary, teacher

Charmed by the story and illustrations enjoyed the sense of action and adventure found in the tale. ~ Heather L, parent

An example of the new indie breed of publishing ventures:

Purple Carrot Books launches with a deep bench of episodic elementary-aged scholastic reader, fantasy, and adventure characters and story, intended for direct-to-consumer print, mobile app, pad, and eBook formats.

About the first series:

With the publication of their first print title from the best-selling new series The Veggie Chronicles, Prisoner of Carrot Castle is a character-driven episodic first installment, introducing the fantasy adventures of Aiden who hates vegetables. Aiden has a grand imagination and the courage to confront angry Kings and broccoli forests. His next adventure takes him on a wild adventure with pirates as he confronts his dislike of peas! The series combines classic storytelling with enough technical and lesson-driven features to capture readers, their parents and teachers attention.

Classic kids storytelling, brilliant illustrations, and fun adventure! A hallmark of Purple Carrot apps and books is (and will be in future titles) their commitment to content that addresses a childs mind, body, and spirit all stories nod to what we have always loved about classic storybook experiences, with up-to-date interactive features that 4 to 7 year-old fingers and minds will love to play with over and over again.

The Prisoner of Carrot Castle without the curriculum set is available in interactive gaming format at iTunes for $ 2.99. The print edition is offered at $ 10.00 and is currently available for direct purchase at http://www.purplecarrotbooks.com. The print edition is immediately available for sale to indie resellers (books and specialty) at significant bulk discounts from Possibility Books. Retailers should contact the publisher at info(at)possibilitymediagroup(dot)com.

Nonprofits & Purple Carrot:

The company seeks to partner with nonprofits who want to pair their mission with the Purple Carrot brand for every book sold to a nonprofits constituency, $ 1.00 will be donated to that approved nonprofit. Soilborn Farms, The Junior League of Sacramento and Kids 2.0, founded by Nicolas Garden, are among the first non-profits to sign up for this program beginning everywhere August 1. Interested nonprofits should contact info(at)possibilitymediagroup(dot)com.

A unique childrens publishing partnership:

Combining the strengths of a new media publishing, PR, and social marketing company using the latest in social, mobile, and web technology to fuel content discovery and powerful brand campaigns with a duo author/illustrating partnership who possess brand-valuable, long-tail characters and stories sufficient to fuel years of quality, episodic adventure, this new publishing model hopes to prove that brand can be established and grown using direct-to-consumer approaches.

Socially responsible, branded entertainment:

Through social-engaging brand websites with fresh, relevant content, that looks to change the outlook for kids health, wellness, and learning abilities, Purple Carrot Books will use direct-to-indie retail sales programs and advanced social marketing technology, as well as seasoned public relations and media expertise working in the content discovery space (recently Possibility Books parent newcomer Possibility Media Group helped launch the wildly successful brand of 8 year-old entrepreneur Nicolas Come and his healthy cooking mobile recipe app Nicolas Garden).

Purple Carrot Books hopes to establish itself by quality successes, not quantity, reaching and sustaining loyal brand customers, all while keeping more profit on the side of the creators and providing enhanced value for readers and families in childrens content experiences.

Seeking licensing partnership:

Expanded curriculum suitable for the classroom or in-home education, animated social gaming, and television and video are all on deck as objectives to develop and deliver in 2014. The company is also interested in licensing characters for expanded entertainment and educational use.

Seeking to expand their brand:

The duo publishing partnership is also seeking to find fresh, new indie childrens books by authors with characters intended for episodic development to bring under their expanding marketing and sales programs.

The company expects to introduce a new installment each year of all three series, in print and mobile application formats. Purple Carrot Books hopes to offer ongoing top quality books, apps, interactive learning experiences, and engaging educational curriculum to parents, teachers, and organizations hungry for meaningful and innovative childrens content. Parents and teachers love Purple Carrot, but kids love their books even more.

MORE ABOUT THE BOOKS AND PUBLISHER

Purple Carrot Books First Publication: The Prisoner of Carrot Castle

Grab your cape and join the fun! Aiden is just an ordinary kidloves costume play, watching clouds pass by, seeing castles in the skyand he doesnt like vegetables. In The Prisoner of Carrot Castle Aidens imagination transports him to a far away place where he finds himself a prisoner in a cell made of carrots. What will he do? Must